As a result of a successful partnership, LP Export and Rio Branco (Pif Paf) now join forces for another market: South Africa. In May, the truckers' strike stops the whole country and seriously harms the overall economy. Russia maintains the ban on Brazilian beef and pork. Presidential elections in October. All this leads the company to reorganize its operation and strenghthen its coorporate identity as part of a more effective communication with the market. LP Export invigorates itself for the future!
Operation "Carne Fraca" damages the image of the Brazilian meat and the country suffers the negative influence throughout the sector. Several markets bans and commercial barriers are imposed, meaning that several years of hard work had being wasted. Even with all the obstacles, various partnerships strengthen and solidify, Cooperativa Aurora is among them. Russia bans imports of beef and pork from Brazil in November for undetermined period.
LP Export and Lar Cooperativa Agroindustrial strenghthen their commercial ties and establish exclusivity for Singapore. China becomes the third largest pork importer from Brazil and the second largest of chicken. Russia and Ukraine increase their exports.
In January, Alegra starts slaughtering pigs for the domestic market, and in July, the first container is shipped abroad to the first country, Hong Kong.
The business operations of Chicken are intensified, counting on now also with South America. Marketing campaign begins for Alegra brand entry in several countries.
China´s representative office moves from Shenzhen to Hong Kong on March 28 this year. Another important partnership is born, this time with Lar Cooperativa Agroindustrial, one of the largest chicken producer in Brazil.
The company grows, operations increase 20%, reaching 50 countries. The first commercial relations between LP Export and Frigorífico Soychú, from Argentina.
New markets are achieved, such as the Americas, the Caribbean, Africa and Japan. LP Export is invited to participate in the International Project of the Meat Processing Unit to be built by three cooperatives: Castrolanda, Capal and Frisia, which will become the Alegra brand in 2014.
The number of business partners grows significatively and opportunities emerge with suppliers from other countries.
The expansion of the operations continues and a representative office is opened in Shenzhen, China, on September 09, 2009.The first step has been taking towards a partnership that still exists nowadays with Mountaire Farms, a North American supplier, and now, with exclusivity to the Middle East market.
A year marked by the economic and world crisis. The shortage of credit causes the breach of contracts and renegotiation of prices. With persistence and tact, the company continues to be strengthened.
LP Brasil Ltda starts operating on February 6, 2007, in Itajaí-SC, Brazil. New partner Luciano Colonetti promotes the entry into markets such as CIS and Russia.
Luiz Pedro Bertuol founds the LP Export DMCC on May 28, 2006 in Dubai, United Arab Emirates. The company's first and most long-standing partnership is also born, with Rio Branco Alimentos, brand Rio Branco (Pif Paf). Initially, exclusive to the Middle East, and currently to Russia, Singapore and South Africa.